Saying No to Distractions and Yes to Focus: Strategies for Entrepreneurial Growth | Jason Lanham
Description
In this episode of The Robb Green Show, Jason Lanham of Astro Creative pulls back the curtain on his agency's transformation from video production to full-funnel branding solutions.
Jason shares tactical frameworks for qualifying clients, partnering with agencies, and leveraging platforms like TikTok to drive real business impact.
Rob Green challenges Jason to elevate his sales process from "spray and pray" to strategic value addition. Discover how Jason plans to refine his targeting, add more value before the ask, and demand proper compensation for quality work.
For entrepreneurs and agencies alike, this episode delivers actionable playbooks for conquering distractions, staying focused on growth, and building the profitable partnerships essential for long-term business success.
Highlights:
00:00 Intro
00:50 Astro Creative’s journey
03:38 Partnering with agencies
08:44 Being on the same page with the customer
10:53 Setting proper expectations
13:03 Social media – Instagram and TikTok
17:35 The influence of TikTok shops on Amazon
20:31 Bring the right talent into the right places
22:18 Organizing the team
25:55 Choosing agencies to work with
30:21 The mindset shift
35:08 Creating a buying environment
38:23 Setting the structure and providing value
42:25 Starting a mastermind
45: 23 Staying focused and saying No
48:06 How to grow your client base
53:48 Cheap, fast, or quality
57:15 Where can people find Jason?
United States
